Design Solves Problems
Every great city is the sum of its designers. That's why we created the Evansville Design Group – a not-for-profit organization formed to promote awareness, education, networking, and enrichment within and among the local design community. If you believe in design, we encourage you to join us in shaping our community.
The surprising pattern behind color names around the world
In 1969, two Berkeley researchers published a book on a pretty groundbreaking idea: that every culture in history, when they developed their languages, invented words for colors in the exact same order. They claimed to know this based off of a simple color identification test, where 20 respondents identified 330 colored chips by name. If a language had six words, they were always black, white, red, green, yellow, and blue. If it had four terms, they were always black, white, red, and then either green or yellow. If it had only three, they were always black, white, and red , and so on. The theory was revolutionary — and it shaped our understanding of how color terminologies emerge.Read More