Producing the Music Video
The advent of prosumer production equipment led to a rise of DIY video projects. While these projects can be impressive, they often miss the mark. This discussion will highlight the pitfalls of amateur music video producers and why this current era is being called the 2nd golden age of music video production.
ABOUT CARL VERNA:
Carl H.G. Verna is a twenty-year television, video, and motion picture film veteran. Carl began his career with NBC’s Saturday Night Live in early 1993. He was an office production assistant for the SNL film unit under Jim Signorelli. Within two years, Carl was the 1st A.D. on several SNL Film Unit productions, working with the likes of Mike Myers, Dana Carvey, Chris Rock, and Will Ferrell to name a few.
Soon, Carl was one of New York City’s top 1st A.D.’s, working with legendary Directors Hype Williams, Paul Hunter, Chris Robinson, Dianne Martel, Floria Sigismondi and Michel Gondry. He was at the A.D. helm for Grammy award winning artists, Mary J. Blige, Busta Rhymes, Missy Elliott, Sheryl Crow and several hundred more. His career transitioned from working solely as an AD to directing music videos and television programs for major recording artists. His career has taken him world wide with international artists and filmmakers.
Currently, Carl Verna is the Senior Lab Instructor for 35mm Film Budgeting and Music Video Production at Full Sail University in Winter Park, Florida. After twenty years, Carl is still very much involved in producing independent films and currently has several motion pictures, digital video endeavors and projects in various stages of development.
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