Inspiration: Paraguay’s Brand System


The central idea of the Paraguayan Brand is focused on “an economically fertile country”. The research carried out in the initial phase of the Paraguay Country Brand project revealed that Paraguay is a place where everything grows naturally, from an economic, political, legislative, natural and social point of view. With this in mind, three vectors were defined to develop the country’s economic fertility: “Growth”, “Wealth” and “Opportunity”. Each of these vectors are composed of six different variables that, together, constitute the economic fertility of the country.

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