MARKETING CONTENT SPECIALIST
Job Number : 13628
Job Location : Evansville, IN
Job Category : Marketing/Public Relations
Job Type : Full Time
Old National Bank was established in 1834. Today we are the largest financial services holding company headquartered in Indiana. We provide an array of services to our clients which include Retail Banking, Investments, and Wealth Management. At Old National we believe that by helping our associates balance work life with home life, we create a more productive workforce and a stronger company.
In 2017, Ethisphere Institute announced Old National Bank as one of the World’s Most Ethical Companies for the sixth consecutive year.
Working as part of the in-house creative services team, the Marketing Content Specialist brings strong creative skills and experience to the concepting and writing of a broad range of marketing, advertising, sales and corporate communications projects.
Work as a member of a designated creative team including a graphic designer, project manager, copywriter and marketing production specialist
Utilizing client input and strategic marketing skills as well as direction from creative services director, develop with team sound, motivating and on-brand creative solutions to achieve project objectives
Develop creative concepts for a broad range of projects including corporate campaigns, publications, etc.
Provide copywriting for print and online advertising, radio and TV, marketing and sales collateral, newsletters, educational resources, training materials, presentations and more
Utilizing content management software, write for oldnational.com and other company sites and landing pages
Research product attributes, service offering & competitive/customer information to clearly communicate consumer benefits
Work extensively with product managers & marketing managers to strategically position products and services
Help to develop a brand voice for Old National, ensuring this voice is consistent in all communications
Ensure that proper research, editing, proofing and fact-checking are completed for each writing project. Conduct first-person research with appropriate subject matter experts, internal resources, etc.
Monitor competitor’s marketing to stay current on marketing initiatives in the industry
Bachelor’s degree in journalism, English, advertising communications or related field
One to Three years professional experience writing for publication
Marketing Content Specialist should have experience as an ADVERTISING WRITER preferably in an advertising or marketing agency.
Candidate must demonstrate excellent proficiency in writing, editing, interviewing and research.
Experience writing for the financial services industry a strong plus.
Computer skills in basic Windows/Microsoft Office programs
Excellent collaboration and client service skills, ability to function as part of a team, understanding of and ability to adhere to project deadlines and the initiative to develop new processes.
Old National is proud to be an equal opportunity employer focused on fostering an inclusive workplace and committed to hiring a workforce comprised of diverse backgrounds, cultures and thinking styles.
As such, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, status as a qualified individual with disability, sexual orientation, gender identity or any other characteristic protected by law.
We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have an agreement signed by the SVP Talent Acquisition Manager, to fill a specific position.