Inspiration: Paraguay’s Brand System
The central idea of the Paraguayan Brand is focused on “an economically fertile country”. The research carried out in the initial phase of the Paraguay Country Brand project revealed that Paraguay is a place where everything grows naturally, from an economic, political, legislative, natural and social point of view. With this in mind, three vectors were defined to develop the country’s economic fertility: “Growth”, “Wealth” and “Opportunity”. Each of these vectors are composed of six different variables that, together, constitute the economic fertility of the country.
Inspiration: McAfee Brand Update
The new McAfee design reflects their belief that together is power, a concept so central to the new McAfee brand that they have adopted it as their tagline.
Inspiration: The People’s Flag of Milwaukee
Check out Milwaukee's flag - declared the People’s Flag of Milwaukee on June 14, 2016. The sun rising over Lake Michigan symbolizes a new day. The light blue bars in its reflection represent the city’s three rivers and three founding towns. Gold represents its brewing history and white symbolizes unity.
Inspiration: Industrial Design With Meaning
Industrial designer and jeweler, Talia Sari, creates the The You Are Here series by capturing a map view of your chosen location and turning it into a wearable of your choosing. The beauty of the You Are Here series lies in the fact that it can be linked to any special moment. The city/neighborhood you were born in, the restaurant you went to on your first date, your current home, or a memory spot for a loved one.
CODO Craft Beer Branding Guide
Whether you’re a brewery-in-planning with a barebones idea, a newly-opened taproom, or a regional powerhouse, you need to understand your core values, the role you play in your community and how you’re different from every other brewery in the world.
CODO Design draws on years of craft beer branding experience to get you thinking about your brewery and its story. Why do you brew the beer you brew, and why does this matter to the people you want to drink it?
Kick back, pour yourself a beer and learn how to make your brewery stand out.
Negative Space: Logo Design with Michael Bierut
Michael Bierut is an award-winning designer, partner at Pentagram in New York City, and author of various books on design. Over his decades in the field of graphic design, he has witnessed a shift in public awareness, especially when it comes to logos. With this increased attention, some endeavors (like political campaigns) that once relied on relatively simple conventions (candidate names and variations on flags) are being called upon to develop more refined and versatile solutions.
HOW ASKING WHY CAN SOLVE YOUR DESIGN PROBLEMS
Dragging on the surface of the problem can be the one thing preventing you from solving it. It's amazing how much closer one word can help you get to the root of the problem.
The World’s Tallest Modular Building May Teach Cities to Build Cheaper Housing
A residential tower in Brooklyn became the tallest modular building on Earth. Here's what designers and developers can learn from the project. The post The World’s Tallest Modular Building May Teach Cities to Build Cheaper Housing appeared first on WIRED.
How Furniture Makers Are Catering To Millennials
In a studio apartment in downtown Philadelphia, off Rittenhouse Square, I stood awaiting a product demonstration. Stephen Kuhl, a founder of the start-up Burrow, apologized that he had only a beta version to show me — the actual production model would feature some minor aesthetic tweaks. The other founder, Kabeer Chopra, motioned for me to give it a try. I sat down. It was definitely a couch.
The Art Of The Vote: Who Designs The Ballots We Cast?
When a voter heads to the polls, any number of factors may influence how she casts her vote: party affiliation, her impression of the candidates — or even the design of the ballot itself.