CODO Craft Beer Branding Guide
Whether you’re a brewery-in-planning with a barebones idea, a newly-opened taproom, or a regional powerhouse, you need to understand your core values, the role you play in your community and how you’re different from every other brewery in the world.
CODO Design draws on years of craft beer branding experience to get you thinking about your brewery and its story. Why do you brew the beer you brew, and why does this matter to the people you want to drink it?
Kick back, pour yourself a beer and learn how to make your brewery stand out.
Negative Space: Logo Design with Michael Bierut
Michael Bierut is an award-winning designer, partner at Pentagram in New York City, and author of various books on design. Over his decades in the field of graphic design, he has witnessed a shift in public awareness, especially when it comes to logos. With this increased attention, some endeavors (like political campaigns) that once relied on relatively simple conventions (candidate names and variations on flags) are being called upon to develop more refined and versatile solutions.
HOW ASKING WHY CAN SOLVE YOUR DESIGN PROBLEMS
Dragging on the surface of the problem can be the one thing preventing you from solving it. It's amazing how much closer one word can help you get to the root of the problem.
The World’s Tallest Modular Building May Teach Cities to Build Cheaper Housing
A residential tower in Brooklyn became the tallest modular building on Earth. Here's what designers and developers can learn from the project. The post The World’s Tallest Modular Building May Teach Cities to Build Cheaper Housing appeared first on WIRED.
How Furniture Makers Are Catering To Millennials
In a studio apartment in downtown Philadelphia, off Rittenhouse Square, I stood awaiting a product demonstration. Stephen Kuhl, a founder of the start-up Burrow, apologized that he had only a beta version to show me — the actual production model would feature some minor aesthetic tweaks. The other founder, Kabeer Chopra, motioned for me to give it a try. I sat down. It was definitely a couch.
The Art Of The Vote: Who Designs The Ballots We Cast?
When a voter heads to the polls, any number of factors may influence how she casts her vote: party affiliation, her impression of the candidates — or even the design of the ballot itself.
5 Rules For Designing Great Cities, From Denmark’s Star Urbanist
The web of pedestrian streets, narrow alleys, and picturesque canals in Venice have lured tourists to the Italian port city for hundreds of years. There's a near constant hum of activity as people gather in public squares, sit in outdoor cafes, marvel at the ornate architecture, and meander through the labyrinthine city. To Jan Gehl—a Danish architect, writer, and the most respected urbanist alive for his research on how urban design can improve quality of life and curb environmental problems—Venice epitomizes a city that engages all of our senses, and, in effect, becomes an environment...
We think a little competition is healthy. So, we cooked up a simple concept. Create enmity between two designers via salty language and a bottomless bin of yo' mama jokes, then watch them use their lettering skills to duel while democracy takes its course. In a week, the loser walks away with emotional scars and the winner walks away with measureless glory. But ultimately, Typefight is just an arena for people who like having fun with letters.
NASA’s Giving Away Brilliant Space Travel Posters For Free
This may come as a shock to you, but we’ve never been to Mars. We’ve never dived beneath the icy crust of Jupiter’s moon Europa, strolled beneath the twin suns of Kepler 16b or watched the acrid clouds of Venus float past. Never skydived under the heavy gravity of the Pictor constellation’s HD 40307 g or sailed across the icy methane seas of Titan. But these retro-style space travel posters from the design studio at NASA’s Jet Propulsion Labs are fine consolation prize for the time being.
The posters are a continuation of the Exoplanet Travel Bureau poster series first created by...
How Typography Can Save Your Lifeimage
After decades of silently shouting at the top of its lungs, the National Weather Service recently announced that it’s going to stop publishing its forecasts and weather warnings in ALL CAPS. Beginning May 11, for the first time ever, we’ll start seeing mixed-case letters.
The weather service’s caps-lock habit didn’t happen entirely by choice. Old equipment left over from early weather service days of the late 1800s could only handle capital letters. Unfortunately, people have since learned to recognize those capital letters AS YELLING. It’s taken a long time for the weather service...