NASA’s Giving Away Brilliant Space Travel Posters For Free
This may come as a shock to you, but we’ve never been to Mars. We’ve never dived beneath the icy crust of Jupiter’s moon Europa, strolled beneath the twin suns of Kepler 16b or watched the acrid clouds of Venus float past. Never skydived under the heavy gravity of the Pictor constellation’s HD 40307 g or sailed across the icy methane seas of Titan. But these retro-style space travel posters from the design studio at NASA’s Jet Propulsion Labs are fine consolation prize for the time being.
The posters are a continuation of the Exoplanet Travel Bureau poster series first created by...
How Typography Can Save Your Lifeimage
After decades of silently shouting at the top of its lungs, the National Weather Service recently announced that it’s going to stop publishing its forecasts and weather warnings in ALL CAPS. Beginning May 11, for the first time ever, we’ll start seeing mixed-case letters.
The weather service’s caps-lock habit didn’t happen entirely by choice. Old equipment left over from early weather service days of the late 1800s could only handle capital letters. Unfortunately, people have since learned to recognize those capital letters AS YELLING. It’s taken a long time for the weather service...
Budweiser Renames Its Beer “America”
With the backdrop of the Olympics and a comically botched election, this summer is bound to be what Ricardo Marques, a vice president from Budweiser, calls "maybe the most American summer ever."
So Budweiser is going to potentially ingenious, potentially absurd branding extremes. The company has kept the same can you already know, but when you look closely, you’ll realize that it has swapped out its own name, "Budweiser," for "America." That’s right, Budweiser has renamed its beer America for the summer. "We thought nothing was more iconic than Budweiser and nothing was more iconic...
Clean City Law: Secrets of São Paulo Uncovered by Outdoor Advertising Ban
When São Paulo introduced its Clean City Law (Lei Cidade Limpa) a decade ago, over 15,000 marketing billboards were taken down. An additional 300,000 ostentatious business signs, hanging over streets or painted in large letters on facades, were also subject to a hefty fine if they were not removed promptly. Bus, taxi, and poster advertisements had to go as well. Even handing out pamphlets on the street was prohibited. While this legislation helped clean up the largest city in Brazil, it also revealed surprises hiding behind ad-covered urban signs and surfaces.