How Letterpress Printing Came Back from the Dead

For designers used to wielding a mouse, a steamroller might seem excessive. Yet every summer in Seattle, teams from Starbucks, Facebook, Amazon, Oracle, and other local firms and artists vie to steamroll a winning poster. They spend dozens of hours carving large sheets of linoleum to be placed on asphalt, covered with ink, and pressed by a steamroller onto giant pieces of paper. It’s hot and sticky and exhilarating.